In the competitive and innovative world of seeds, market positioning and strategic brand management are crucial for achieving intangible values and the relevance of Brand Equity for companies in the seed sector. I, Victor, with years of in-depth study and a passion that began at the first congress I attended in 2013 in Punta del Este, Uruguay, at the SAA (Seed Association of the Americas), analyze practical and effective solutions for companies in all niches of the seed sector. The goal here is to strengthen the positioning and market share of seed brands by identifying gaps and smoothing out rough edges.
Whether the company specializes in large crops, forage, forestry, ornamental, vegetable seeds, or operates with agricultural machinery, seed analysis laboratories, or sector associations and congresses, I study customized strategies to boost each brand. Through a pragmatic and results-oriented approach, which is the real focus above all, I help build a solid, recognized, and trustworthy brand that resonates with its clients and stakeholders.
Remember!
In our seed sector, we often use the term "Players."
In summary:
Only the first in the competition is truly remembered; the rest are just playing the game!
Corporate Brand Management in the Seed Sector
Below are the niches of the seed sector on which my studies and strategies focus
Observation
For a better experience, I am developing a bit more about the characteristics of each segment below, which will be clickable and will redirect you for an enhanced experience. We will address aspects of each niche and also the incredible world of associations, such as ISF (International Seed Federation) and the associations under its umbrella, and ISTA (International Seed Testing Association).
Work Policy
As this service is intrinsic and visceral, my approach to corporate brand management in the seed sector is deeply guided by the reality and specific needs of each company. Each strategy is customized, focusing on authenticity and strengthening the brand's identity, ensuring that the company's values and essence are conveyed clearly and impactfully. The goal is to achieve a solid positioning against the competition, enabling growth in your market share and, consequently, increasing Brand Equity.
To ensure the integrity and effectiveness of my work, I adopt a strict policy of not working for direct competitors. This means that when contracted by a company in a specific niche of the seed sector and its market territory, I carefully evaluate its area of operation to avoid any conflict of interest.
For example, if a tomato seed production company based in China (currently the largest tomato producer in the world) hires me, I will not provide services to another competing company for a specified period as determined in the contract. In this way, I analyze the market dynamics and territory of each company in the seed sector to ensure that I do not provide services to direct competitors in the same region, whether national or international.
This practice aims to protect the exclusivity and confidentiality of my clients, ensuring that each brand receives dedicated and conflict-free service, keeping ethics and trust at the core of all my professional relationships.
