The Real Side of Brand Management
Welcome to my blog. I like to use this space to talk a bit about the daily life and stories experienced in brand management. I strive to provide direct insights and provocations that challenge common sense. No embellishments, just the raw reality of the brand management world, demystifying concepts and exposing what really works. I hope you find a reading experience that goes beyond the surface, observing the challenges and truths many avoid
If you are a fellow professional, I hope you enjoy what I am subtly hinting at.
Now, if you are looking into branding for your company, don't be surprised if you find a lot of similarities with your corporate environment here.
