SERVICES

Global Brand Management

Comprehensive brand management begins with a deep understanding of the corporate structure and stakeholders. We analyze positioning and purpose, adapting strategies for both B2C and B2B, and examine bureaucratic, legal, and fiscal compliance, as well as physical and virtual structures. We create and strengthen intangible values, preparing the brand for sustainable future benefits.

Projects

Each project begins with a detailed consultation to understand the client's needs and objectives. After the initial phase, execution can be outsourced or managed directly by me. I work closely with the client, adjusting strategies as necessary to strengthen the brand and ensure a solid market positioning.

Consulting

Brand management consulting focused on practical and realistic solutions, with a preference for face-to-face interactions. With experience in Germany, Chile, Argentina, and Brazil, I develop long-term strategies to tackle market challenges.

ISO 20671 and 10668

Consulting for the interpretation and understanding of ISO 10668 and ISO 20671 standards, helping to understand and apply these guidelines in brand evaluation and management.